When it comes to technology solutions for your business it is easy to get carried away with the latest-and-greatest gadgets and solutions. Everyone wants to have the latest shiny thing. In larger organizations, managing technology can become burdensome due to competing and duplicative technology requests. Left unfettered, the company technology platform can resemble a “spaghetti bowl” over time. Often is the case, new technology requests are submitted without any business case to support their investment.
I am a big proponent of having non-technology business leaders play an active role in the determination of the technology solutions utilized at an organization. While it is critical to include an IT perspective from a technical interface standpoint, having non-IT personnel drive technology solutions often lead to decisions based on thebusiness needs of the organization. As such, any technology request would require a business plan to support the investment.
Form A Technology Committee: This is the start of your technology approval process. Create a technology committee that represents various personnel from cross-functional departments. Consider selecting an operations, marketing, accounting, technology and finance member to this team. This committee is charged with creating the process for submitting technology solution requests for the organization as well as providing the prioritization and ultimately, approval of the requests.
Develop A Submittal Process: Inherent in a well-thought through technology strategy for an organization is developing a process for the submission of ideas. Following the “garbage-in, garbage-out” mindset, developing a detailed process for submission will help weed out the “nice to haves” and focus the committee on real, tangible solutions. This process should not only include the technology solution identified, but as importantly, the business case for its justification. For approved projects in the queue, a monthly communication should be sent to the organization recapping the activity of the committee.
Focus Your Projects: A technology committee creates focus throughout the organization. While it would be great to have every new iteration of technology that gets released, that is impractical and costly. The committee can help with providing a high-level perspective on the entire enterprise since it is considering all requests. All to often, departmental requests have a tendency to be created in a silo, with only the impact on that department considered.
Need To Have Vs. Nice To Have: This is a biggie. It is easy to feel that an iPhone 3 becomes obsolete as soon as the iPhone 4 is released, but when the technology is run by the committee, the “nice to haves” usually fail due to a lack of business case. The committee allows the organization to run with an unbiased interference with respect to technology. The committee is charged with improving ROI on technology solutions and since it is comprised cross-departmentally, there should be no “pet” projects.
One Project, Big Picture: I have headed a technology committee in the past and the greatest “aha” moment for me was the amount of similar technology solutions that were being presented from different departments. Had all of these requests been accepted, the organization would have overspent IT dollars as well as created duplicative solutions to the same issues. The committee allows for its members to “rise above” the fray of the organization and view the technology requests in the big picture. The committee’s goal was to ensure that any approved request was accretive to the overall company.
Create A Business Case: This is the best way to clear out the clutter. Ask employees what they need from a technology solution and the committee will be inundated with ideas. Ask them to submit in a business case (cost justification for the investment) along with their solution and ideas are significantly reduced. The business case for a technology solution not only helps in identifying whether the investment is worth it, but also forces the author to think about how this solution interfaces within the existing platform.
Post Analysis: Lastly, carefully measuring the business case proforma against the actual cost/return of the projects not only holds the submitter responsible, but also the committee. The goal with the post analysis isn’t to “call people out”, but rather provide an unbiased financial review of the project. Without this type of post analysis measurement to hold this team accountable, the committee eventually will serve no purpose.
John Matthews is the founder and president of Gray Cat Enterprises, Inc., a strategic planning and marketing services firm that specializes in helping businesses grow in the restaurant, convenience and general retail industries. With more than 20 years of senior-level experience in retail and a speaker at retail-group events throughout the U.S., Matthews has recently written two step-by-step manuals, Local Store Marketing Manual for Retailers and Grand Opening Manual for Retailers, which are available .